The Strategic Planning Committee is very excited to share the Rotary Club of Long Beach Strategic Plan!!  This will be our ‘guide’ over the next three years.   Take a first look here!!  We know, it’s been a long time in coming, two and one-half years to be exact.  The Committee first took time to develop Vision and Mission statements, and then to iterate our Club’s values.  Data collection was next.  We surveyed YOU (our membership) and obtained valuable feedback through a SWOT analysis (strengths, weaknesses, opportunities and threats) at one of our previous Evening Dinner Focus meetings.  With the data collected from our membership, we first came up with 5 Goals. They include:

  • Increase membership through new member acquisition programs, lapsed member initiatives and current member retention initiatives.
  • Develop and present programs, projects and activities that are relevant, inspiring, interesting and educational.
  • Create and execute a communications plan that elevates the Club’s visibility, deepens member engagement, streamlines internal and external messaging and ensures long-term effectiveness in meeting the Club’s goals.
  • Ensure responsible fiscal management, transparency and resource growth in alignment with the Club’s overall vision.
  • Standardize Club governance, adding transparency, consistency and communication for more stable governance, year to year.

In addition, we have identified objectives, activities, time frames and champions for each Goal.  The Board of Directors approved this document at our last board meeting and is in the process of distributing the appropriate parts of the plan to Club leaders and committees.  As part of the plan, the Goals and Objectives will have a ‘check-in’ annually to review the progress and revise as needed.  This Plan has been designed to be a ‘living document’ and is meant to be a helpful guide.  Take a look here.  Please reach out to any Committee member with any questions you may have.

Your Strategic Plan Committee:

Tina Barry, Michele Dobson, Henry Fung, Steve Hockett, Freda Hinsche Otto, Cam Killingsworth, Judy Ross, Kelly Ruggirello, Wayne Slavitt, Dennis Smith, and Leslie Wiberg